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LVMH Buys a Stake in Acqua di Parma

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By: TOM BRANNA

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LVMH, the world’s leading luxury products group, and Acqua di Parma, a prestigious Italian perfume company, today announced an agreement whereby LVMH will take 50 % stake in the company.LVMH will be responsible for developing the company’s perfumes.In a press release, LVMH said it was delighted at the prospect of working with such prestigious figures from Italy’s luxury goods industry. “This company brings an Italian brand as an excellent complement to LVMH’s perfum...

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